Celebrating Eight Years of Commuity Impact At AgentsC Inc.

Mide Akerewusi • June 30, 2023

The month of June almost passed by without me acknowledging that Agents Inc., the social impact philanthropy and fundraising agency that I founded in 2015, celebrates eight years in business this month! This is one of the proudest milestones in my life and it comes at one of the most challenging times!


The picture accompanying this article is me on Day One at AgentsC. I was smiling but I was actually also really scared because I had quit my job and did not have any clients or a clue about what was about to unfold! 


I don't consider myself to be a business person or an entrepreneur. I never considered myself as a “leader” in our sector. And similarly, I have never taken for granted that the special work that me and the members of my team undertake at AgentsC will continue day-to-day. 


I believe in justice, and I seek equity. I make my living by doing what I think is right. I show up every day with a commitment to being a better person than I was the day before. I am also acutely conscious that I am a Black man who voluntarily navigates white spaces.


Being Black and in business is a precarious situation. More precarious than one might think, even for someone like me who has spent almost 30 years raising funds for charities across the globe. I continually remind myself that I am an immigrant and recent settler to this land. I am also privileged. The history of Black people in Canada who arrived centuries before me is far more fraught. And the Indigenous and First Nations people who are custodians of the land that I have called home for the past 15 years have been dispossessed. I do business on colonized land. That’s the truth. I am, therefore, responsible and accountable for the way I conduct that business.


To be Black and in business in Canada is to be humble enough to know that our Indigenous brothers and sisters must at all times be acknowledged as those with whom we share a struggle. If it’s hard to be Black and in business in Canada, it is literally doubly difficult to be Indigenous and in business in Canada. Canada had an estimated 66,880 Black business owners in 2018, accounting for 2.1% of all business owners, though we account for 4.3% of the population 1. According to the 2016 census, First Nations, Métis or Inuit persons represented 4.9% of the Canadian population.2 In 2017, 1.4% of Small and Medium Enterprises (SMEs) were owned by First Nations, Métis or Inuit persons.


Not only are Black and Indigenous people still subject to discriminatory acts and perceptions about our place in Canada, we are also subject to the market forces related to rising interest rates, mounting inflation, declining financial markets, and relentless competition. We navigate the culture of racism that places additional weight on our businesses with the forces at play that impact all businesses. Try staving off the pace of “Creative Destruction”, in which the number of new businesses must outstrip the number of businesses that cease to exist, while also understanding that some folks will not do business with you because of the colour of your skin or your tendency to be vocal about anti-Black racism, or both! The struggle is real!


Our businesses cease to exist because we rarely have access to the normal avenues of support such as venture capital, loans, generational wealth, unbiased clients, business-to-business networks, and family legacy. We do not occupy the board tables where the catalyzing deals are brokered. Our business interests are generally unsecured and unprotected.


Though business can be challenging, it is also character-building. I am immensely grateful to the many friends, clients, and supporters who have actively embraced AgentsC in the past, and continue to journey with us into the future. Thankfully, we have navigated some tough times (COVID-19) and some great times (I am always happy when we release new research), and above all, we have created societal change through our work.


The name AgentsC (pronounced “agency”) came from my vision to create a full service agency that would be devoted to social change – thus AgentsC (Agents for social change). I also wanted us to embrace other positively charged C-words: Collaboration, Creativity, Connection, Care, Compassion, Courage… The C’s mean a lot to us. It’s how we know that our clients’ goals are met.


I have always believed in the power of philanthropy to transform lives. Personally, I would not be here without both the spiritual and physical forms of generosity which I have come to know. As we say at AgentsC, “Philanthropy is the heartbeat of the world”. But also, as we know there are many philanthropies. The problem I saw and still see, is that our Western idea of philanthropy seems not to serve its original purpose. There’s a particular type of philanthropy where the largest donations are directed to the institutions that have the most. This leaves an unequal non-profit sector where smaller community based organizations are constantly overlooked for life changing philanthropic investments. Our richest people seem to prefer funding conceptual projects of scale than life-saving community programs. I love grand projects with scale, however we also need to be in community investing massive funds in people who up until now have been overlooked. 


So, for us at AgentsC, it’s important to tip the balance of philanthropy towards causes that directly alleviate poverty, seek justice, establish equity, and save the lives of those who experience greatest vulnerability. Our passions are linked to both the Sustainable Development Goals as well as the Social Determinants of Health. All causes which fall under these well-defined themes are causes that me and my team are passionate about supporting.


At our eight year mark, AgentsC’s clients now number almost 70 diverse organizations of every size and cause around the world. I have been proud as we have expanded in Canada, and also brought social change to organizations in the USA, UK, Europe, India, Australia, and the African continent.


It is a privilege to be in service to the non-profit sector. It is a privilege to hold the trust, confidence, and aspirations of people in organizations. It is also a privilege to create personalized solutions to situational challenges and opportunities that spark transformation within our clients. For us, this is not simply our work – it’s most definitely our mission and our purpose!


As I look back over the past eight years, I would list the following eight change achievements that have made me most proud of being a Black person in business, committed to social change:


  1. Since 2015, AgentsC has built a team of fantastic people who are committed to serving fantastic clients.
  2. Since 2016, AgentsC has served up to 70 clients including pro bono projects. Our change work spans, women’s rights, 2SLGBTQ rights, human rights, Indigenous Capital projects, youth and education as well as health and cancer research to name a few.
  3. Since 2019, AgentsC established The AgentsC Equity Philanthropy Fund with the Toronto Foundation to disperse donations to Black and Indigenous non-profit organizations in Canada. We also devote additional cash and pro-bono work on an annual basis to several individuals and non-profit organizations.
  4. In 2020, AgentsC achieved BCorp status, reflecting our commitment to environmental and social responsibility.
  5. Since 2020, AgentsC has brought new research insights into the non-profit sector ranging from the impact of COVID-19 on the Canadian non-profit sector, to the ways that people of African descent participate in philanthropy/ubuntu, and how corporations can and should improve their commitments to equity philanthropy.
  6. In 2021, AgentsC set up the Giving Black conference to celebrate Black Philanthropy. The following year, (2022) we launched the Giving Black Podcast to share global stories about Black generosity.
  7. In 2022, we created an Equity Charter that steeps AgentsC in our values and commitments to the non-profit sector. Specifically, our Equity Charter also reminds our clients of their responsibilities to continue the work of justice.
  8. In 2023, living up to the standards of our Equity Charter, the AgentsC team was compelled to be a stronger vocal advocate in the campaign against anti-Black racism – not just speaking about issues but also directly challenging several institutions to improve their own commitments to equity for Black people.


I don’t know what the next eight years will bring for me or for AgentsC and our clients, but if they are anything like the past eight years, we will continue to create impact by providing a listening ear, while being a caring BCorp business, and a vocal company that champions equity for all. We will continue to be a team of curious researchers, skilled fundraisers, efficient recruiters, insightful organizational strategists, influential culture shapers, and determined truth-tellers.


Happy Birthday AgentsC, and thanks to the global non-profit community and the thousands of people who engage with us through our many platforms, publications and private projects.

More from Giving Black™

By Mide Akerewusi • September 30, 2026
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By Mide Akerewusi • August 24, 2026
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Response.... Bro! Thanks for sharing. You are one of the most gifted Climate Action experts I know, and I have HUGE admiration for you. There is never a time we meet that I don’t leave FAR BETTER informed than I was before. Your contribution to the Climate Action landscape has totally changed my mindset and that of several others in our community! Our sector is fortunate to have you. And I feel that we are all genuinely in awe of your awesomeness. Could it be that while we personally struggle, others do too? But perhaps our struggles as Black men in various sectors are compounded, and complicated by the systems we work in, and the skin we are in, and what that skin represents, and how we are perceived and treated? The propensity to have our work trivialized, reduced, erased, and othered, viewed as less-than, and inconsequential, something that the mainstream can survive without and does not need; is so thick, I sometimes feel as though I can cut it with a knife and serve it as a bitter dish! For sure we experience success. It's not all doom and gloom. But Black success seems to have a short life-span in comparison. We are cameos, seldom ever the bright burning stars of this rolling movie... What Happens When We Feel The Pinch? What happens when we all feel the economic pinch? For sure, some feel it more than others, especially Black, Indigenous, and intersectional folks. Perseverance is our only choice! Giving up is not an option. When hardship becomes too hard to bear, we need people around us to provide that extra level of support. I love support because at its best, it has mutual benefit. But we need more of it because what we carry requires more energy. Do you know what I mean? Unicorn Black Men And Universal Issues Brother, I’ve had loads of conversations about the importance of Black and Indigenous voices in the Climate Action space, since focusing this year's Giving Black Conference on this issue. And I’m often met with curiosity about why such a distinct voice is even necessary. There seems to be an indifference within the climate sector towards racialization, while across the broader non-profit sector there is still inertia about how deeply climate affects our collective health, artistic, sporting, social and economic wellbeing. When we turn up in our Blackness, things are sometimes not viewed in the same way. You, my brother (along with many other Black men in the sector - including me), are somewhat of a Unicorn. And Unicorns are not always easy to mainstream - especially in times of collective crisis. 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By Mide Akerewusi • August 7, 2026
Happy Black Philanthropy Month (BPM)! As part of agentsC’s multi-year association with BPM, this month, I'm re-exploring The Duality of Giving , reflecting on the rise and reach of African philanthropy as a global phenomenon, and considering what it means for the future of giving. This article is an invitation to join me in discovering the unprecedented rise and recognition of African philanthropy as a force for social and environmental transformation in our world today, not just for one month but for all the months. Before our opinions have a chance to form, we must first be curious. I'd like many more of my peers to be both curious about and interested in Black philanthropy, because I believe it is a gateway to understanding the future of generosity and to supporting us as we change and adapt our fundraising practices. Black Philanthropy and Afrocentric fundraising are practices we should all be stakeholders and investors in. What should we know and how can we identify opportunities to engage people of African ancestry on their terms as they practice traditional Western forms of philanthropy, while also demonstrating the uniqueness of a totally African interpretation of generosity? African philanthropy is one of the world's most generous, and least recognized giving traditions. Firstly, we can pay attention. Secondly, we can document. Thirdly, we can amplify what we see. There are a multitude of global stories , statistics , and surveys that signify contemporary African philanthropy as one of the world's most unique and prolific forms of giving. So why do so few fundraising, philanthropic, and financial services organizations have programs curated around African/Black philanthropic culture? Part of the answer is inertia: fundraising continues to be taught around traditional Western practices. The major gift, direct marketing, capital campaign, and named endowments. African traditions like giving circles, mutual aid, remittances, Ubuntu, Harambee, and Stockvel are not built into fundraising or financial services training. There's also a visibility problem. The evidence of the power of Black philanthropy exists in academic journals and global giving indices, but rarely reaches the rooms where fundraising strategy actually gets written. Our current definition of "best practice" is really “Western Practice”, and this needs to change as the demographics of our populations become more diverse. Its growth and global giving indices and stories rarely reach fundraising strategy and practice During Black Philanthropy Month, Black folks all over the world are collectively acknowledging ourselves as among the most generous people on the planet , including in the USA , where the highest levels of cash donations reside. BPM follows July, where the Black Feminist Fund marked its fifth anniversary, for the first time, in London UK. On September 2, I’ll be delivering a keynote video at the IFC Pop-Up, Cape Town , where African fundraisers will network, share, and be equipped with tools for fundraising leadership on the continent and around the world. Fast Forward to October 1, agentsC Inc. will launch our sixth annual Giving Black Conference and Soirée . You are invited! As someone who grew up in a Black community surrounded by abundant examples of African and Caribbean generosity, I often reflect on what philanthropy means to me. I describe philanthropy in African terms as, a reciprocal exchange of generosity, rather than transactional support from one to the other or pity for someone else. Admittedly philanthropy practiced by people of African ancestry can be like most other cultural philanthropies, paradoxical: seemingly worlds apart , and at other times definitively rooted at home . And yet, it’s our job to try to better understand what we are seeing and to try to shape and inform its direction. We should recognize, document, and amplify Black philanthropy all year round Let’s acknowledge that we are at the dawn of a new era of generosity in Black culture. One that can both fund and underpin our desire to improve our world. African approaches to generosity are both ancestral and contemporary. They deserve a rightful place of belonging in the many global narratives about giving. The Duality of Giving shows us that such is the generosity of African people that we support on average six causes a year including our donations to charities, family, friends, and faith groups. We can do so much more to harness this scale of giving that is continually growing and already at unrivalled and unprecedented levels. To begin, let’s stem the paucity of curiosity, let’s all tell our stories, let’s delve into the research, then let’s get practical by building and testing Afrocentric donor programs, bringing our fundraising practices into the realities of the universality of cultural diversity in the 21st century.  If you'd like to know more about Black Philanthropy Month, Giving Black, Black Philanthropy, or Afrocentric fundraising programs, you can DM me at mide@agentsC.ca to request a conversation. Happy Black Philanthropy Month… I am Black Philanthropy…I am Excited! Olumide Akerewusi. 🖤 🖤🖤

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